Director of Product - Growth (East Coast US)

Proven experience leading growth initiatives in a B2B SaaS environment, with a focus on product-led growth (PLG) for SMB customers Strong expertise in acquisition and onboarding processes, driving user activation and conversion Data-driven mindset with a passion for experimentation and rapid testing Ability to collaborate effectively across product, marketing, and engineering teams Demonstrated leadership skills at a senior or director level Experience in building and scaling growth loops, such as referral programs Excellent communication skills and ability to influence cross-functional teams

Lead growth-focused segment of the provider domain Drive acquisition and activation strategies for new B2B customers (SMBs) Design and execute data-driven experiments for onboarding optimization Collaborate with marketing and engineering to build and scale growth engines Develop and implement tactical retention initiatives to reduce churn Own the product-led growth motion at the intersection of product and marketing