Growth Marketing Manager, Campus ID and Commerce

7+ years of B2B marketing experience, preferably in SaaS, Higher Education, fintech, payments, or campus commerce technology Demonstrated success leading ABM programs Deep expertise with HubSpot (or similar marketing automation and CRM platforms) Strong analytical mindset with experience interpreting funnel metrics Ability to translate complex enterprise software into compelling, differentiated marketing narratives and campaigns Exceptional communication skills Proven project and program management strengths A proactive, self-directed work style Creative problem-solver who enjoys testing, optimizing, and scaling new approaches Passion for supporting Higher Education institutions

Own and execute the growth marketing strategy for Campus ID and Commerce Lead strategic ABM programs Design and orchestrate full-funnel campaigns Leverage HubSpot as the ABM command center Influence the customer lifecycle Own performance analytics Champion experimentation Drive GTM alignment Act as a strong project and program manager Stay current on Higher Ed, fintech, commerce, and credentialing trends