Propose, design, and manage A/B and multivariate tests. Analyze performance and customer behavior using tools like StatSig, GA4, and heatmaps. Own the website roadmap, scoping, prioritizing, and managing new features. Partner with development to manage Agile sprints. Support migration from headless setup to Shopify Plus theme. Lead digital readiness for product and campaign launches. Coordinate with Creative, Marketing, and Merchandising for launch timelines. Own site performance metrics including conversion rate, bounce rate, AOV, and page speed. Build and maintain dashboards to track trends. Manage Shinesty’s ecommerce tech stack: Shopify Plus, Searchspring, StatSig, Klaviyo, GA4. Evaluate new integrations and technologies.