5+ years managing Ecommerce platforms, ideally at high-growth DTC brands or ecommerce agencies. Proven track record improving website KPIs (CVR, AOV, RPV, funnel drop-off, etc.). Strong technical understanding of Shopify Plus apps, integrations, and troubleshooting. CRO knowledge: understanding test frameworks, interpreting results, prioritizing hypotheses. Strong leadership skills; experience managing agencies, dev teams, or technical partners. Excellent QA habits and attention to detail. Analytical mindset with strong comfort interpreting GA4 data and dashboards. Exceptional project management skills, comfortable running sprint-style workflows. Hands-on experience with Shopify Plus (theme management, apps, integrations, troubleshooting). Hands-on experience with Convert, Intelligems, Optimizely (or equivalent A/B testing platforms). Hands-on experience with GA4 (funnels, events, insights, performance analysis). Familiarity with dashboard tools (Looker Studio or similar). Familiarity with heatmaps & user session tools (Hotjar, Clarity). Experience with Dev Workflow Management tools (Jira, Asana, ClickUp, or similar). Experience managing dev teams, QA processes, and release cycles. Experience with Shopify product management, search/navigation tools, and CSV/bulk upload workflows. Basic HTML/CSS knowledge (preferred). Understanding of JavaScript functionality (preferred, no coding required). Experience with QA & Debugging Tools like BrowserStack or similar (preferred).