Extensive experience building and scaling customer advocacy, customer marketing, or reference programs within enterprise technology or SaaS environments Demonstrated ability to influence complex, cross-functional organizations and align diverse stakeholder priorities Proven leadership experience at director level, including managing, mentoring, and developing high-performing teams Strong understanding of how customer storytelling impacts buyer journeys, pipeline progression, and go-to-market success Excellent communication and relationship-building skills, with confidence engaging senior and executive-level audiences Ability to work autonomously in a fully remote, asynchronous environment while maintaining alignment across regions Experience measuring and reporting the commercial impact of advocacy initiatives through data-driven metrics