Own the full sales cycle for regional homebuilders (intro, discovery, demo, proposal, close). Understand how homes are built and how technology improves the process. Run prospecting and attend industry events. Work directly with owners, presidents, and GMs. Run focused discovery with builders to understand workflows. Deliver workflow-driven demos communicating value. Own a fast, transactional sales cycle. Act as a hybrid sales engineer and portfolio guide. Build pipeline through targeted outreach and community engagement. Surface trends and competitive insights. Maintain a feedback loop with Product Management.