Lead development of multi-channel paid media strategies Build full-funnel recommendations Oversee end-to-end campaign setup, trafficking, QA, pacing, and optimization Monitor daily performance and identify issues/opportunities Analyze paid media performance data and provide insights Act as paid media subject matter expert within the Pod Serve as the primary paid media point of contact for day-to-day client communication Stay informed on platform trends and innovations Provide guidance, feedback, and mentorship to Paid Media Managers or Coordinators