Set up, manage, and optimize paid media campaigns across platforms like Meta, TikTok, YouTube, and DV360 Manage upper-funnel and lower-funnel campaign structures Test creatives, audiences, placements, and bidding strategies Monitor pacing, troubleshoot delivery, and hit KPIs like CPV, VTR, Completion Rates and CPM Use internal and external tools for setup, tracking, QA, and invoicing Collaborate with sales, BI, and creative teams, and top-tier entertainment clients Analyze results and provide actionable insights to improve campaign efficiency and reach