Lead the development of brand positioning, messaging, and creative briefs Collaborate with cross-functional teams to develop integrated omnichannel campaigns Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing Develop and implement comprehensive strategies to reach target audiences and drive brand awareness Design and facilitate workshops; lead tactical and brand planning Conduct market research, consumer insights, and competitive analysis Drive innovation in brand strategy and marketing approaches Establish key performance indicators (KPIs) and metrics to measure brand initiative effectiveness Provide strategic guidance and mentorship to team members