Associate Director, Creative Strategy
Company:Darkroom
Location:New York, Lisbon, Bay Area, Philly, São Paulo, Barcelona, EST
Languages:English
Seniority level:Director, 3+ years
Experience:3+ years
Skills:
LeadershipAdobe Creative SuiteAdobe IllustratorAdobe PhotoshopArtificial IntelligenceData AnalysisFigmaMachine LearningPeople ManagementGoogle AnalyticsCross-functional Team LeadershipStrategyContent creationCommunication SkillsCollaborationPresentation skillsWritten communicationEditingExcellent communication skillsCreativity
Requirements:
3+ years of creative strategy work on performance ad programs, with specific focus on short form video and statics on Meta. Digital portfolio showcasing performance ad work including short-form video, motion, and statics, with impact on metrics like hold rate or CTR. Ability to storyboard, cut, and ship ads; proficiency in Figma and Adobe Creative Suite. Understanding of performance metrics like thumb-stop rate, 3-second hold, hook retention, CTR, and CPA. Experience using AI tools like ChatGPT, Midjourney, or Runway to increase speed and volume of shipped ads. Excellent written and verbal communication skills, with ability to give crisp, actionable feedback. Ability to turn vague goals into testable concepts, track results, and call the next iteration independently. Deep knowledge of Figma including Auto Layout, Components, and handoff. Strong in Adobe Creative Suite.
Responsibilities:
Lead high-tempo creative strategy and direction for full-funnel ad programs on Meta, TikTok, YouTube, Amazon, and Display Platforms. Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video. Translate client's marketing strategy and performance data into clear, compelling ad concepts. Brief Designers and Editors on asset creation, and capable of hands-on design and editing. Present creative work to stakeholders and clients with clarity and strategic rationale. Monitor performance data to inform creative iterations and improve results.
