Director, Creative Strategy

3+ years of creative strategy work on performance ad programs, with specific focus working on short form video and statics on Meta. Digital portfolio showcasing performance ad work that includes short-form video, motion, and statics, with examples of impact on metrics like hold rate or CTR. Ability to storyboard, cut, and ship ads. Proficiency in Figma, Photoshop, or Illustrator for asset polishing and hierarchy adjustments. Understanding of performance metrics such as thumb-stop rate, 3-second hold, hook retention, CTR, and CPA. Experience using AI tools like ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume, and shipped ads with AI-assisted elements. Excellent communication skills, both in writing and when presenting to clients. Ability to turn vague goals into testable concepts, track results, and call the next iteration. Deep proficiency in Figma including Auto Layout, Components, and handoff. Strong skills in Adobe Creative Suite.

Lead high-tempo creative strategy and direction for full-funnel ad programs (Meta, TikTok, YouTube, Amazon, Display Platforms). Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video. Translate client’s marketing strategy and performance data into clear, compelling ad concepts. Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards. Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale. Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results.