Associate Director, SEO Strategy

7+ years of professional SEO experience (agency experience strongly preferred). Proven track record of leading successful enterprise-level SEO strategies. Deep expertise in advanced technical SEO, content, and authority. Curiosity and working knowledge of AI Search / AIO / GEO principles. Experience mentoring and managing small teams or project pods. Excellent communication and presentation skills for executive audiences. Strong proficiency in tools such as Google Search Console, GA4, Screaming Frog, Semrush, Ahrefs, Looker Studio, BigQuery, Scrunch, Profound, Otterly, and AirOps. Strong understanding of data storytelling and performance forecasting. Demonstrated ability to collaborate cross-functionally and build consensus. Excellent writing, communication, and organizational skills.

Shape and execute innovative SEO programs for mid-market and enterprise clients. Bridge traditional organic search with AI-driven discovery. Drive account growth and deliver exceptional performance. Mentor a team of strategists. Own the full strategic direction for SEO clients. Proactively identify growth opportunities across content, technical, and authority strategies. Drive innovation through AI-driven initiatives. Collaborate cross-functionally with other marketing teams. Serve as the senior strategic lead for organic search. Lead executive-level presentations and QBRs. Oversee client communication, expectation management, and escalations. Identify and pursue upsell and cross-channel expansion opportunities. Directly manage a small team of Account Managers and Associates. Conduct regular 1:1s and performance development reviews. Support hiring, onboarding, and skill-building. QA all deliverables produced by direct reports. Oversee and contribute to core deliverables like technical audits, keyword research, reporting, and content gap analysis. Act as the final QA and accountability point for client deliverables. Develop scalable frameworks for clients. Stay ahead of search evolution, particularly AI Search. Lead internal education and POVs on AI Search. Support creation of internal documentation and training materials.