Paid Search Manager

Bachelor’s degree in Marketing, Advertising, Business, Economics, or related field preferred. 1+ years of hands-on experience managing paid search campaigns in Google Ads and Microsoft Ads. Experience with bid management platforms such as SA360, Marin, or Skai. Strong analytical skills with the ability to translate data into actionable recommendations. Proficiency in Microsoft Excel and PowerPoint. Familiarity with AI-driven campaign tools (e.g., Performance Max, scripts, automated bidding). Excellent organization, communication, and time-management skills. Collaborative, detail-oriented, and eager to learn in a fast-paced agency setting.

Plan, build, and manage paid search campaigns across Google, Microsoft, and other key platforms. Conduct keyword research, ad copy development, and campaign structuring. Monitor pacing, budgets, and bids to ensure performance goals are met. Proactively identify optimization opportunities through data analysis. Manage and QA campaign implementation for accuracy and performance tracking. Analyze performance data to identify trends, opportunities, and actionable insights. Develop reports with data visualization and strategic recommendations. Support monthly billing, reconciliation, and campaign actualization. Partner with internal teams and external vendors for seamless campaign execution. Contribute to a positive team culture through open communication and knowledge exchange. Present campaign strategies, optimizations, and performance results to internal teams and clients.