- Define and drive the EMEA Paid Media roadmap in alignment with the Global Media Activation strategy.
- Lead the adoption of next-generation media solutions, including AI-driven automation, privacy-first measurement (GA4/MMM), and advanced audience strategies.
- Act as a senior strategic partner for our most complex EMEA clients, providing C-suite level counsel on media transformation and investment.
- Evangelize Jellyfish’s unique "platform-first" approach, ensuring we remain at the forefront of the Google Marketing Platform (GMP) and other key ecosystems.
- Take full accountability for the EMEA Paid Media P&L, driving revenue growth, healthy margins, and resource efficiency.
- Oversee regional media investment strategy, working closely with the Global Investment leads to maximize value for clients and the agency.
- Lead high-stakes pitches and organic growth workstreams, articulating the commercial value of our integrated media solutions.
- Develop and maintain senior-level relationships with regional platform partners to secure first-to-market opportunities and beta access for EMEA clients.
- Standardize and scale media activation processes across EMEA markets to ensure consistency, quality, and speed to market.
- Collaborate with the CSO and Global leads to refine our "Global Delivery" model, ensuring seamless integration between regional hubs and global centres of excellence.
- Ensure rigorous QA and governance frameworks are in place across all EMEA media accounts to protect client investments and agency reputation.
- Lead and mentor a diverse team of VPs, Directors, and specialists, fostering a culture of high performance, curiosity, and continuous learning.
- Champion Jellyfish’s commitment to Diversity, Equity, and Inclusion (DEI) within the EMEA media capability.
- Identify and nurture the next generation of media leaders, ensuring clear career pathways and development opportunities.
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