Paid Campaign Manager

Minimum 5 years of hands-on experience managing paid media campaigns in a B2B SaaS environment. Strong track record managing budgets and performance across Google Search and LinkedIn Ads. Familiarity with channels like Meta Ads, Capterra, Hotel Tech Report, or niche comparison platforms. Intermediate to advanced experience with Salesforce CRM and Account Engagement (Pardot). Proficient in Google Tag Manager and GA4 for campaign tracking and web analytics. Strong command of Excel/Google Sheets for data analysis and performance reporting. Working knowledge of Looker Studio, Tableau, Sigma or similar BI tools. Experience with lead routing tools like Chili Piper, Qualified, or LeanData is a bonus. Experience with Zapier for creating and managing workflows and automations is a plus. Excellent communication and collaboration skills. Fluent in English.

Plan, launch, and optimize global paid media campaigns across Google Search, LinkedIn Ads, Meta, and review platforms. Build and execute ABM-style campaigns using target account lists from Salesforce. Own budget pacing and performance across channels with a focus on efficient pipeline generation. Manage and collaborate with external consultants and agency partners. Collaborate closely with regional sales leaders to align paid media strategy with revenue goals. Partner with Content, SEO, and CRO teams to support organic traffic growth and conversion optimization. Experiment with non-traditional demand generation tactics. Implement and maintain accurate tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4). Work cross-functionally to improve lead routing and conversion.