Design new features for ArcGIS Pro, ensuring they are user-friendly, impactful, and align with Esri's design standards. Conduct user research and usability testing to gather insights, validate design concepts, and ensure our solutions meet user needs and expectations. Work closely with product owners, engineers, developers, and other designers to ideate, prototype, and iterate on solutions. Create comprehensive design specifications, including user flows, wireframes, and interactive prototypes, to effectively communicate design ideas and facilitate implementation. Stay current with industry trends and best practices in UX and GIS. Apply this knowledge to continuously improve our design processes and product offerings. Conduct competitive analysis of existing products in the marketplace to identify opportunities for improvement and innovation. Lead design efforts from brainstorming and sketching to prototyping and implementation. Ensure all design work maintains a high standard of quality and aligns with project goals. Advocate for the user throughout the product development lifecycle. Ensure a seamless and intuitive user experience by considering user needs at every stage.