Director, eCommerce (Remote from Illinois)

Bachelor’s degree in Business, Marketing, eCommerce, or a related field; advanced degree preferred 7+ years of direct-to-consumer eCommerce experience Proven expertise in conversion rate optimization (CRO), site roadmap management, and A/B testing Strong experience in site merchandising Proficiency with Shopify platform management and related third-party integrations Analytical skills with experience using web analytics tools (e.g., Google Analytics) to drive decisions Excellent project management, communication, and organizational skills Experience managing cross-functional teams and fostering collaboration

Own the eCommerce strategy and site operations Lead direct-to-consumer initiatives to drive engagement, conversion, retention, and revenue growth Optimize site performance through A/B testing, data analysis, and user experience improvements Oversee site merchandising to maximize product visibility, discoverability, and promotional impact Manage the Shopify platform, including enhancements, integrations, and stability improvements Establish data-driven processes to track key metrics, analyze performance, and implement continuous improvements Collaborate with marketing, development, and design teams to ensure integrated campaigns and landing pages support eCommerce goals Provide coaching, training, and professional development to team members