- Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation
- Maintain campaign tracking frameworks to ensure consistent reporting
- Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs
- Support marketing attribution and campaign performance analysis across channels
- Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution
- Administer and optimize Marketo and support marketing use of Salesforce CRM
- Own the administration and optimization of Intercom for customer-facing communications
- Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs
- Maintain data quality across marketing systems, including lead and campaign data
- Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting