- Own paid acquisition strategy, execution, forecasting, and performance across Google Ads, Microsoft Advertising, paid social, review platforms, and emerging digital channels.
- Optimize campaign strategy, audience targeting, bidding, creative experimentation, and budget allocation to improve qualified pipeline and return on investment.
- Test and scale acquisition opportunities, using CRM data, offline conversion tracking, and advanced bidding strategies to improve campaign effectiveness.
- Own the website conversion strategy across digital journeys and landing pages, and lead a structured experimentation program.
- Manage and develop the WebOps Manager while prioritizing website performance, user experience, and conversion optimization.
- Analyze paid acquisition and digital conversion performance, connecting investment and engagement to qualified pipeline and revenue outcomes.
- Partner with Revenue Operations on attribution, conversion tracking, and measurement across the digital buyer journey.
- Collaborate with Demand Generation, Content & Brand, Product Marketing, Sales, and Revenue Operations on campaigns, SEO, GEO, buyer engagement, and revenue outcomes.
- Apply AI capabilities to performance marketing and communicate priorities, performance, and recommendations to marketing and executive leadership.
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