5+ years’ experience in brand marketing or consumer-facing advertising roles. A background in consumer goods (FMCG, beverage, lifestyle, or food & drink). Strong experience working on celebrity or talent-led campaigns. Proven ability to bring campaigns from idea to execution. Agency management experience across creative, production, or media. Ability to lead projects independently. Native French speaker with strong written and verbal communication skills. Passion for popular culture, trends, entertainment, creators, and cultural moments.