Head of Creative Strategy – eCommerce
Company:Orbit Talent
Location:Worldwide
Languages:English
Seniority level:Lead, 3+ years
Experience:3+ years
Skills:
Project ManagementAgileData AnalysisUser Experience DesignContent creationMarketingDigital MarketingA/B testingMarket ResearchStrategic thinking
Requirements:
3+ years in a performance creative or growth marketing role Proven experience developing creative for Meta, TikTok, and/or YouTube ads Strong grasp of funnel psychology and customer decision-making Comfortable analyzing ad performance data Excellent copywriting instincts
Responsibilities:
Build performance-driven creative strategies Develop ad angles, hooks, scripts, and storyboards Analyze creative performance data Manage relationships with UGC creators, editors, and agencies Explore emerging content formats
