Head of Strategy

5+ years proven experience in strategic leadership within CRM/lifecycle marketing. Strong preference for gaming, free-to-play, or app-based entertainment industries. Demonstrated track record of managing and developing high-performing teams (8+ people). Experience leading multiple specialist workstreams simultaneously. Experience building and scaling CRM functions in multi-brand or high-growth environments. Deep expertise with CRM platforms (Bloomreach strongly preferred). Hands-on experience with campaign execution and optimization. Proficiency with data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred). Ability to build performance frameworks. Strong understanding of player lifecycle management, segmentation strategies, and monetization mechanics.

Own strategic planning and execution of campaign activity across all brands. Act as strategic bridge between Retention, Product, BI, and Brand teams. Build performance frameworks and reporting dashboards. Lead and develop two Strategy Managers and their teams. Build team capabilities across specialist domains. Foster innovation culture and drive measurable impact. Oversee the full campaign lifecycle from ideation to reporting. Partner with Operations to ensure flawless campaign execution. Maintain hands-on involvement in complex campaign optimization.