Head of Product-Led Growth (PLG)
C
CloudtalkSaaS
EuropeFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- LeadershipData AnalysisProduct ManagementUser Experience DesignCross-functional Team LeadershipStrategyProduct AnalyticsAgile methodologiesA/B testing
Requirements
- Commercial PM with proven PLG wins in B2B SaaS
- Strong experimentation mindset
- Excellent UX instincts for onboarding/activation
- Comfortable working with UX/copy to optimize flows, in-app prompts, paywalls, and upgrade nudges
- Able to define a PLG strategy and roadmap
- Pragmatic, bias to action, and happy to ship iterative improvements
- Thrives in a high-ownership, fast-moving environment
- Fluent in funnels, cohorts, and A/B tests
- Comfortable working with product analytics tools and event-based tracking
- Enjoys collaborating with Marketing, Sales, CS, and RevOps
Responsibilities
- Own self-serve and PLG as a full revenue engine for micro customers
- Design flows where product does most of the work
- Maximize revenue from the self-served micro segment
- Define and drive the PLG roadmap
- Map and continuously improve the post-signup journey
- Set smart 'when to human' rules
- Lead a dedicated PLG squad (~2-3 engineers)
- Run fast experiments with a high-velocity, test-and-learn mindset
- Maintain a sharp, prioritized PLG roadmap
- Ensure robust tracking, analytics, and dashboards for PLG KPIs
- Partner closely with Marketing, Sales, CS, RevOps, and Data
- Feed insights back into pricing & packaging, messaging, and acquisition tactics
- Champion product-led thinking across R&D and GTM
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