5+ years in B2B marketing, demand generation, partner marketing, or acquisition marketing with ownership of early-funnel execution 5+ years experience with HubSpot, Salesforce, or similar CRM + MAP systems Demonstrated success building or scaling top-of-funnel acquisition programs Strong analytical skills for building dashboards and analyzing funnel metrics Experience partnering with Sales, RevOps, or AE/SDR/BDM teams Extremely strong written communication ability for B2B content creation