Market Researcher
Company:ELVTR
Location:South Africa
Languages:English
Seniority level:Middle, 3-5 years
Experience:3-5 years
Skills:
PythonArtificial IntelligenceBusiness IntelligenceData AnalysisData MiningMachine LearningNLTKGoogle AnalyticsJiraAnalytical SkillsData visualizationMarket ResearchResearch skills
Requirements:
3–5 years of applied research experience. Current PhD candidate or recent PhD graduate in a relevant field. Professional background in roles such as PhD researcher in Educational Technology, Market Research Analyst, or Insights Manager with an academic or AI focus. Experience in leading universities (UCT, Wits, UP, Stellenbosch) or research institutes (CAIR, Wits MIND). Strong proficiency with AI tools and methods for research and analysis. Demonstrated expertise in market research, data interpretation, and insight generation. Ability to synthesize data into strategic, actionable recommendations.
Responsibilities:
Conduct market gap analyses, evaluate industry demand, and assess the viability of potential new courses. Use advanced AI tools and prompting techniques to gather insights, map trends, and support product discovery. Analyze behavioral and market data to forecast trends, learner demand, and product performance. Create detailed audience segments using AI, and perform comprehensive competitive landscape assessments. Translate complex findings into clear insights, product briefs, and recommendations for internal teams.
