5 to 7 years of experience in analytics, with at least 3 years focused on ecommerce reporting and performance measurement. Strong command of ecommerce metrics (conversion rate, ROAS, CAC, AOV, LTV, cart abandonment, product/category performance) and supporting tools (Google Analytics 4, Shopify, BigCommerce, Adobe Analytics, closed loop measurement etc.). Solid understanding of programmatic advertising and its connection to ecommerce strategies. Understanding of site optimization principles (UX testing, personalization, conversion flow) and their impact on paid media. Familiarity with marketing technology ecosystems and integrations (e.g., CDPs, tag management, data pipelines). Proven experience translating complex datasets into narratives that influence senior stakeholders and drive business outcomes. Experience designing and executing test-and-learn roadmaps, including A/B tests, incrementality studies, and attribution modeling for ecommerce. Experience integrating into MMM studies, interpreting results, and aligning metrics. Advanced data visualization and technical skills (Tableau, PowerBI, SQL, R, Python, etc.), plus expert Excel proficiency. Familiarity with retail media networks, product feed management, and integration of third-party data sources. Strong understanding of Marketing orchestration across different marketing platforms and channels. Strong interpersonal and communication skills. A collaborative mindset and ability to mentor peers.