Senior Business Marketing Lead - Retail & CPG
180200 - 252300 USD per year
Company:Reddit
Location:United States
Languages:English
Seniority level:Lead, 15+ years
Experience:15+ years
Skills:
LeadershipProject ManagementBusiness DevelopmentData AnalysisCross-functional Team LeadershipStrategyContent creationCommunication SkillsCollaborationPresentation skillsWritten communicationExcellent communication skillsAccount ManagementStrong communication skillsSales experienceMarket ResearchDigital Marketing
Requirements:
15+ years of B2B marketing experience, within Retail accounts or agency relationships Strong track record partnering with Ad Sales to create executive-level collateral Experience leading GTM strategy in the US, with exposure to international markets Deep knowledge of digital/social media marketing Senior experience at an ad platform Proven ability to develop impactful B2B content across organic and paid channels Proficiency in analytics tools like GlobalWebIndex and Comscore Familiarity with Canva is a plus Passion for or understanding of Reddit’s platform is a plus
Responsibilities:
Create market-leading stories that drive the Retail business Leverage Reddit-unique insights for client-level conversations and thought leadership Build stories that move prospects and customers Develop market research with industry partners Lead marketing strategy for Retail and CPG Partner with Sales to create solutions addressing customer challenges Leverage data/insights to tell the story Partner with cross-functional teams to develop content Contribute to the broader business marketing roadmap Develop sales collateral including vertical narratives, presentations, and pitch decks Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers Evaluate and report on content and campaign metrics
