Senior Business Marketing Lead - Retail & CPG

15+ years of B2B marketing experience, within Retail accounts or agency relationships Strong track record partnering with Ad Sales to create executive-level collateral Experience leading GTM strategy in the US, with exposure to international markets Deep knowledge of digital/social media marketing Senior experience at ad platform Proven ability to develop impactful B2B content across organic and paid channels Proficiency in analytics tools like GlobalWebIndex and Comscore Familiarity with Canva is a plus Passion for or understanding of Reddit’s platform is a plus

Create market-leading stories that drive the Retail business Leverage Reddit-unique insights for client-level conversations and thought leadership Build stories that move prospects and customers Develop market research with industry partners Lead marketing strategy for Retail and CPG Partner with Sales to create solutions addressing customer challenges Leverage data/insights to tell the story Partner with cross-functional teams to develop content Contribute to broader business marketing roadmap Develop sales collateral Write marketing content for media, webinars, blogs, events, and whitepapers Evaluate and report on content and campaign metrics Understand needs of marketers in the retail industry