Market Development Representative

Strong personal drive and resilience. Tenacity to consistently engage with customers. Strong work ethic. Grit to overcome challenges. Strong communication and interpersonal skills. Ability to quickly build rapport and trust with prospects. Analytical mindset with attention to detail. Familiarity with CRM and marketing automation tools is helpful. Collaborative team player with a proactive approach to problem-solving.

Respond promptly to all inbound leads generated by marketing activities. Qualify marketing-qualified leads (MQLs) to determine sales readiness and fit. Nurture leads through in-depth conversations, acting as an educator and partner. Provide detailed feedback to sales and marketing teams regarding lead quality, content effectiveness, and channel performance. Collaborate with marketing to execute outreach cadences and follow-up strategies. Maintain accurate records of lead interactions and qualification status in CRM systems. Serve as a communication bridge between sales and marketing, sharing insights on customer preferences, pain points, and objections. Help refine marketing messaging and targeting by relaying feedback from lead interactions. Ensure only well-qualified leads are passed to Sales Development Representatives (SDRs) or Account Executives (AEs).