Product Marketing Manager
Company:Replicant
Location:United States
Languages:English
Seniority level:Senior, 5+ years
Experience:5+ years
Skills:
Content creationSaaSMarket Research
Requirements:
5+ years of experience in Product Marketing or related roles within SaaS, AI and Contact Center. Deep empathy for customers, with proven ability to adapt communication. Robust experience in a sales-led GTM motion. Excellent verbal and written communication skills. Data-driven mindset, with ability to analyze performance metrics. Ability to excel in a dynamic, collaborative environment with a low-ego approach.
Responsibilities:
Build tailored GTM strategies for industries and solutions. Create top-of-funnel assets and sales materials. Conduct market research, track competitors, and lead win/loss analysis. Produce battlecards, positioning insights, and recommendations. Build market insights to understand customer and market needs. Develop segmentation strategies. Lead cross-functional product launch planning and execution. Translate product capabilities into value-driven stories. Partner with Marketing, Demand Gen, and Brand to amplify market narratives. Build content like blog posts, one-pagers, webinars, and presentations.
