Brand Manager - Aplos

3+ years of direct, hands-on experience in nonprofit or church accounting, bookkeeping, or finance. 3+ years of experience in brand management or content marketing with a portfolio of specialized content. Proven ability to translate complex financial and regulatory topics into clear, actionable content. Experience using analytics tools to measure content distribution success and inform strategy. Excellent interpersonal and communication skills for cross-functional collaboration.

Create authoritative content (guides, white papers, blog posts, webinars) addressing non-profit financial and compliance challenges. Ensure content resonates with nonprofit finance leaders and positions Aplos as a trusted solution. Maintain consistency, authority, and empathy in the Aplos brand voice across owned channels. Educate internal teams on key financial topics for customer interactions. Develop multi-channel distribution strategies for content. Optimize content for conversions to drive marketing-qualified leads. Track and analyze content performance metrics to improve strategy. Lead, plan, and execute integrated marketing campaigns focused on nonprofit finance topics. Coordinate with internal teams (Product Marketing, Design, Demand Generation, Sales Enablement) for campaign deliverables. Define content and distribution deliverables for each campaign and maintain a content calendar.