6+ years in growth, demand gen, or performance/social marketing roles Track record of driving leads (non-search paid channels) Deep experience running programs on at least 3 of: LinkedIn, Meta (IG/Facebook), YouTube, Reddit/Quora, or similar communities Proven community management experience (Reddit or industry forums) Strong experimentation mindset: A/B testing, understanding of uplift/lift Comfort using analytics and dashboards Highly organized and comfortable working in a fast-paced, test-and-learn environment High level knowledge and experience working with the Microsoft Suite of products Experience with Adobe Experience with Zoom Conferencing Technology Bachelor’s Degree in Business or Marketing (Preferred) Experience in legal, healthcare, or other regulated/high-trust industries (Preferred) Comfort using CRM/analytics tools (e.g., HubSpot dashboards, GA4) (Preferred)