Senior Web Strategist

7+ years of experience in web strategy, digital project management, or website operations. Proven success managing website projects from conception to completion. Strong understanding of UX principles. Strong understanding of SEO best practices. Strong understanding of content management systems (e.g., Webflow, Drupal, Wordpress). Proficient in project management tools (e.g., Asana, Jira, Trello). Proficient in analytics platforms (e.g., GA4, Amplitude). Excellent organizational, communication, and leadership skills.

Develop and maintain a comprehensive web strategy roadmap. Define project scopes, timelines, milestones, and success metrics. Serve as project lead for website redesigns, migrations, and feature implementations. Coordinate cross-functional teams to ensure on-time project delivery. Track and analyze key website performance metrics. Lead A/B testing and UX assessments. Design and execute Conversion Rate Optimization initiatives. Act as the primary point of contact for web initiatives between marketing and design.