7-10+ years of experience in digital strategy, innovation, consulting, product/service strategy, or a related field. Digital agency experience preferred. Strong understanding of websites, UX design, IA, and product strategy. Experience leveraging AI and emerging tools. Outstanding strategic thinking with strong analytical and problem-solving skills. Exceptional storytelling, presentation, and communication abilities. Ability to synthesize deep research into actionable insights and strategic direction. Comfortable working in ambiguous, fast-paced environments. Naturally curious and energized by figuring things out. Collaborative and human-centered approach. Confident under pressure and skilled at bringing teams together. Grounded, values-driven and able to build trust quickly. Experience developing brand positioning, value propositions, or messaging frameworks (nice to have). Experience facilitating workshops (nice to have).