Senior Web Strategist

Senior-level experience owning the strategy and performance of a large-scale marketing website Strong command of analytics tools and data-driven decision-making Experience leading multi-disciplinary teams and managing international development resources Deep understanding of UX principles and growth tactics Strong familiarity with standard marketing technology systems (CMS, testing tools, analytics, tag managers, CRM, automation) Proven success driving SEO and AIO improvements Excellent communication skills and ability to present to senior leaders Ability to estimate development work and make sound prioritization decisions

Develop a clear website roadmap Prioritize work based on impact Lead the push toward a modern, highly converting site experience Champion user-centered UX decisions Drive continuous improvement across site quality Establish and enforce UX, accessibility, and performance standards Use analytics tools to identify opportunities and run A/B test experiments Own website measurement frameworks, funnel definitions, and attribution alignment Partner with SEO manager to grow organic reach and authority Optimize website content and structure for AI consumption Lead the evolution of the website for AI-driven discovery Own relationships with internal teams Communicate roadmap decisions clearly Present strategy and results directly to the senior leadership team Manage multiple developers based in India Collaborate with the shared marketing project manager Estimate timelines and scope for coding and web development