Digital Media Specialist

1+ years in a digital media role Agency experience ideal but not required Degree or diploma in marketing, advertising, communications, or related field Hands-on knowledge of campaign management across major digital media platforms Experience with analytics tools (including GA4) and building UTM structures Working knowledge of Looker Studio dashboards Familiarity with AI-enabled media tools such as DCO or automated optimization engines Strong analytical skills and comfort working in-platform Excellent written, verbal, and client communication skills A creative, innovative approach to problem-solving Use tools like ChatGPT, Perplexity, and platform-native AI features Share prompts, workflows, and learnings with your team Experiment with new AI-driven approaches to planning, optimizing, and reporting Treat AI as a multiplier—not a shortcut

Execute and optimize paid media campaigns across search, social, programmatic, and emerging channels Collaborate with strategists, analysts, partner firms, and client-facing teams Contribute to media plans and proposals that define KPIs Research platforms, audiences, and formats for optimization Build campaign elements including ad copy, keywords, tracking, and audience structures Traffic, QA, and deploy campaigns across Google Ads, Meta, LinkedIn, TikTok, programmatic DSPs, and retail media platforms Monitor pacing and performance daily Implement strategic optimizations Provide clear insights and recommendations Help evolve best practices within media programs Support budget reconciliation and campaign documentation Assist with departmental tasks and cross-functional initiatives Engage with vendor and platform partners