Digital Media Specialist

1+ years in a digital media role. Hands-on knowledge of campaign management across major digital media platforms. Experience with analytics tools (including GA4) and building UTM structures. Working knowledge of Looker Studio dashboards. Familiarity with AI-enabled media tools such as DCO or automated optimization engines. Strong analytical skills and comfort working in-platform. Excellent written, verbal, and client communication skills. A creative, innovative approach to problem-solving.

Execute and optimize paid media campaigns across search, social, programmatic, and emerging channels. Collaborate with strategists, analysts, and client-facing teams. Build campaign elements including ad copy, keywords, tracking, and audience structures. Monitor pacing and performance daily, ensuring budgets and outcomes align. Implement strategic optimizations to drive efficiency and business impact. Provide clear insights and recommendations for next steps. Use AI tools like ChatGPT for increased speed, clarity, and insight. Share AI prompts, workflows, and learnings with the team.