Media Buyer
Company:Zipdev
Location:Mexico
Languages:English
Seniority level:Senior, 3-5+ years
Experience:3-5+ years
Skills:
Amazon FBAData AnalysisShopifySEOMarketingDigital MarketingA/B testing
Requirements:
3-5+ years managing Meta campaigns at scale ($3k–$10k/day) Strong grasp of creative strategy, consumer psychology, and rapid testing Analytical and data-driven; able to make fast, informed decisions Experience in DTC or regulated categories (health/wellness) is a plus Proactive, organized, and comfortable owning outcomes Excellent communication and collaboration skills
Responsibilities:
Lead and manage daily campaigns on Meta, TikTok, and Google Build and optimize ABO/CBO structures, cost caps, and creative testing frameworks Collaborate with Creative Director and video team on concepts, hooks, and iterations Develop and run a structured testing roadmap across audiences, angles, and bidding Analyze performance using Meta, Shopify, and Amazon attribution Scale spend profitably while protecting CAC, MER, and margin targets Ensure compliance within sleep/health advertising policies Support upcoming product launches
