Paid Media / Social Specialist (Remote LATAM)
Company:Maximus Health, Inc.
Location:US, Canada, Latin America, PST
Languages:English
Seniority level:Middle
Skills:
Data AnalysisMarketingDigital MarketingA/B testing
Requirements:
Deep, hands-on mastery of Meta Ads Manager. Track record of scaling direct-response accounts in a D2C environment. Experience managing Reddit Ads and other media channels is highly preferred. Preferred experience with MTA platforms, creative analytics tools, and general analytics dashboards. Scrappy, resourceful, and willing to track down needed information. Bases decisions on numbers and data, not assumptions.
Responsibilities:
Own end-to-end campaign setup, management, and optimization across Meta (Facebook/Instagram) and Reddit. Utilize creative analytics tools to analyze performance and provide data-backed feedback to the Creative Director. Use internal analytics and multi-touch attribution tools to triangulate performance and understand the customer journey. Execute the launch of new channels as the company scales. Assist in the setup and evaluation of A/B testing and conversion lift studies. Maintain visible work queues and rigorous reporting standards for weekly performance reviews.
