Paid Media / Social Specialist (Remote LATAM)
Company:Maximus Health, Inc.
Location:US, Canada, Latin America, PST
Languages:English
Seniority level:Middle
Skills:
Data AnalysisMarketingDigital MarketingA/B testing
Requirements:
Deep, hands-on mastery of Meta Ads Manager. Track record of scaling direct-response accounts in a D2C environment. Experience managing Reddit Ads and other media channels is highly preferred. Preferred experience with MTA platforms, creative analytics tools, and general analytics dashboards. Scrappy and resourceful, willing to track down information. Data-driven mindset, basing decisions on numbers and data.
Responsibilities:
Own campaign setup, management, and optimization across Meta and Reddit. Provide data-backed feedback to the Creative Director and design team. Utilize analytics tools to triangulate performance and understand the customer journey. Execute the launch of new channels. Assist in the setup and evaluation of A/B testing and conversion lift studies. Maintain visible work queues and rigorous reporting standards.
