Director, Social Media

10+ years of social media experience 5+ years of team leadership experience Demonstrated success building and executing social strategies across Instagram, LinkedIn, TikTok, YouTube, and emerging channels Strong platform fluency with deep understanding of content formats, behaviors, and audience expectations Capable of defining strategy and executing content hands-on Proven track record of developing high-impact social campaigns that drive measurable business outcomes Highly analytical, with strong command of social analytics tools (e.g., DashHudson) Strong understanding of cultural trends and ability to translate them into relevant content Exceptional communication skills with ability to present a clear point of view and influence stakeholders Curious, adaptive, and energized by the pace of social and digital culture

Develop and lead a comprehensive social media strategy Define and optimize platform mix (Instagram, LinkedIn focus) Establish community guidelines and engagement principles Drive social planning and execution for launches and campaigns Concept, write, and produce high-quality, channel-native content Manage and maintain an integrated social calendar Own social reporting, analytics, and insight generation Lead a disciplined test-and-learn approach to improve performance Stay current on platform updates, emerging formats, and cultural trends Build, develop, and mentor a high-performing team Partner closely with cross-functional teams for integrated storytelling Advocate for social best practices across the organization