Director, Social Media

Bachelor’s Degree, or equivalent experience 6+ years of relevant working experience in healthcare paid and organic social media-related efforts Developing and managing campaigns and integrating with organic strategies Strong understanding of social analytics, attribution, and optimization best practices Exceptional client-facing communication and presentation skills Passion for innovation and staying ahead of industry trends Strong understanding of social platforms (Meta, Instagram, LinkedIn, Google My Business, YouTube, X, TikTok, Bluesky, Pinterest, etc.) and analytics applications (Sprout Social, Looker Studio, Google Analytics etc.) Detail-oriented and highly organized with the ability to handle multiple projects with ease, prioritizing when necessary

Assess, develop, propose, and implement long-term social media strategies Oversee development and implementation of all social media campaigns Conduct ongoing performance tests and recommend strategy updates Work closely with content strategy and creative teams Oversee day-to-day paid social media campaign management Mentor and build relationships with the social paid media management team Serve as the primary client-facing paid and organic social media strategy lead Collaborate with other inter-agency and partner-agency teams Stay up to date with the latest digital technologies and social media trends Apply learnings to campaigns to keep clients at the forefront of new trends Partner with Omnichannel Team Leads in elevating the Digital practice Cultivate strong relationships with existing clients Participate actively in business development initiatives