Director, Social Media

Bachelor’s Degree, or equivalent experience 6+ years of relevant working experience in healthcare paid and organic social media-related efforts. Agency and FDA-regulated pharmaceutical experience preferred. Strong understanding of social analytics, attribution, and optimization best practices. Exceptional client-facing communication and presentation skills. Passion for innovation and staying ahead of industry trends. Strong understanding of social platforms (Meta, Instagram, LinkedIn, Google My Business, YouTube, X, TikTok, Bluesky, Pinterest, etc.) and analytics applications (Sprout Social, Looker Studio, Google Analytics etc.). Detail-oriented and highly organized with the ability to handle multiple projects with ease. May require travel domestically including overnight stays.

Assess, develop, and implement long-term social media strategies connecting paid and organic efforts. Oversee development and implementation of all social media campaigns. Conduct performance tests and recommend strategy updates. Work with content and creative teams to communicate learnings and establish content processes. Oversee day-to-day paid social media campaign management. Mentor and build relationships with the social paid media management team. Serve as the primary client-facing paid and organic social media strategy lead. Collaborate with inter-agency and partner-agency teams. Stay up to date with digital technologies, social media trends, and platform changes. Apply learnings to campaigns to keep clients at the forefront of new trends. Partner with Omnichannel Team Leads in elevating the Digital practice. Cultivate strong relationships with existing clients and identify upselling opportunities. Participate actively in business development initiatives representing the Social Media team.