- Build and execute a targeted outbound strategy focused on priority customer profiles within regulated industries.
- Leverage and scale CRM systems and workflows to manage lead lists, sequences, email campaigns, and pipeline tracking.
- Identify new potential target customer profiles and develop compelling outreach messaging.
- Attend key industry events, trade shows, and partner conferences to network, represent Element34, and capture new leads and partnership opportunities.
- Lead the full sales cycle from qualification through negotiation and close.
- Identify and execute upsell opportunities for new and existing customers.
- Coordinate with Element34’s technical and leadership teams to scope solutions, pricing, and proposal development.
- Track and report on pipeline health, conversion rates, and forecast accuracy.
- Lead enterprise procurement processes and contract management for new deals.
- Identify, recruit, and activate channel partners for Element34 in the public and private sector; manage and nurture existing reseller partner base.
- Collaborate with partners on co-marketing, demos, and joint pursuit efforts.
- Collaborate with marketing to align outbound messaging with Element34’s core value proposition and content pillars.
- Provide structured market feedback to product leadership on roadmap, competitive positioning, and the needs of buyer personas.
- Help formalize CRM workflows, stage definitions, and reporting dashboards.
- Participate in quarterly partner webinars and co-marketing events to support joint pipeline activity.
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