- Develop and implement end-to-end digital marketing strategies that align with business goals.
- Manage and optimize campaigns across paid media platforms including Google Ads, Facebook, LinkedIn, and programmatic advertising.
- Lead the SEO and SEM initiatives to improve organic search visibility and increase traffic.
- Oversee email marketing campaigns and marketing automation to boost engagement and conversion rates.
- Plan and manage content marketing efforts including collaborations with content creators and designers.
- Analyze campaign performance using analytics tools (Google Analytics, HubSpot, etc.) and provide actionable insights.
- Manage digital marketing budgets and allocate resources effectively for maximum ROI.
- Lead, mentor, and support a digital marketing team to meet performance objectives.
- Stay updated on the latest trends and technologies in digital marketing.
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