- Conduct customer, market, and competitive research to identify opportunities for serving donors and Giving Partners.
- Translate research insights into strong positioning and simple, compelling product messaging.
- Build and execute launch campaigns and channel plans based on target audience insights.
- Create and maintain core product marketing assets, including strategy documents and enablement materials.
- Track launch performance using quantitative and qualitative data to optimize future initiatives.
- Manage launch workstreams, timelines, and dependencies while communicating results to stakeholders.
Project ManagementMarket Research