Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments.
Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels.
Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work.
Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams.
Build strong working relationships with instructors and their teams to support campaign alignment and co-marketing.
Use audience insights, campaign performance, and experimentation to optimize marketing strategies.
Support on-set campaign moments and production environments to ensure creative alignment.
Help evolve campaign development approaches through AI-enabled tools and operational innovation.
Project ManagementStakeholder management
About MasterClass
MasterClass is transforming online education by providing unprecedented access to lessons from the world's most accomplished individuals. Imagine learning filmmaking from James Cameron or cooking from Gordon Ramsay. This isn't just theory; it's cinematic, immersive learning designed to inspire and equip you with practical skills. With an annual membership, you unlock a vast library of courses covering arts, business, design, sports, writing, and more, accessible across multiple devices. MasterClass serves a broad audience, from dedicated lifelong learners to those interested in specific instructors, fostering a unique category of "aspirational learning" by blending education with high-quality production values and compelling storytelling.
How We Work
MasterClass operates as a remote-first company, valuing authenticity, inclusion, and belonging across its diverse workforce. The company encourages a culture of continuous learning, offering employees full access to its extensive course library and personal development stipends. You'll find a focus on employee well-being, with comprehensive benefits and company-wide recharge breaks. MasterClass strives to create an environment where varied ideas and perspectives are celebrated, actively promoting diversity at every level.
Engineering at MasterClass
As a Staff Engineer at MasterClass, you won't just build systems; you'll shape how they are built, leveraging AI to accelerate development and improve quality. You'll architect high-scale, member-facing systems, making critical tradeoffs between velocity, reliability, and maintainability. Engineers at MasterClass influence product and technical strategy, driving high-impact initiatives that directly affect business outcomes. The team actively champions AI-augmented engineering practices, continuously raising the bar for technical excellence and exploring modern web technologies and frameworks like Rails, React, Next.js, OpenAPI, Effect, AWS, Postgres, and Redis.
Why Join Us
Shape the future of online education by democratizing access to expert knowledge.
Influence product roadmaps and drive high-impact initiatives that directly affect millions of users.
Grow your skills with full access to MasterClass courses and dedicated development funds.
Work in a remote-first environment that champions authenticity, inclusion, and diverse perspectives.
Benefits & Perks
Premium medical, dental, and vision insurance (100% covered for eligible employees, 50% for dependents).
Company-wide winter and summer recharge breaks and half-day Fridays.
Competitive parental leave programs (up to 16 weeks for primary, 12 weeks for secondary caregiver).
Personal development dollars provided every 6 months for coaching or books.
Access to Modern Health and Peloton subscriptions.
Equity plans allowing employees to share in company success.