Senior CRO Specialist (Contractor)

3–5+ years of hands-on CRO or e-commerce optimization experience. Strong expertise with experimentation tools (e.g., Bloomreach, Optimizely, Google Optimize/Sites, VWO, Convert.com, AB Tasty, etc.). Solid analytics capability: GA4, Looker/Tableau, Hotjar/FullStory, ContentSquare. Experience optimizing Shopify or other major e-commerce platforms. Strong understanding of UX/UI principles and best practices. Ability to convert data into compelling recommendations. Clear communication skills with strong prioritization judgment. Comfortable working as a contractor: autonomous, proactive, and fast-moving.

Develop and manage a structured A/B and multivariate testing roadmap. Build hypotheses, design variations, and analyze test results. Translate insights into clear, actionable recommendations. Prioritize opportunities based on revenue impact, feasibility, and customer experience. Analyze on-site behavior to identify friction and conversion blockers. Optimize core funnels: home → PLP → PDP → cart → checkout. Recommend CRO improvements across mobile and desktop experiences. Partner with design to evolve UX/UI based on test learnings. Perform quantitative analyses on funnel performance and user behavior. Translate CRO insights into simple narratives for non-technical stakeholders. Support site speed diagnostics and performance improvements. Work closely with e-commerce, marketing, design, and engineering teams. Ensure testing aligns with product releases, campaigns, and merchandising priorities. Provide CRO insights for landing page builds, email/SMS flows, and acquisition campaigns.