User Acquisition Specialist (Contractor)
Company:Picsart
Location:United States
Languages:English
Seniority level:Senior, 5+ years
Experience:5+ years
Skills:
Project ManagementData AnalysisGoogle AnalyticsStrategyCommunication SkillsAnalytical SkillsProblem SolvingAttention to detailMarketingDigital MarketingBudget managementA/B testingCross-functional collaboration
Requirements:
5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business. Proven track record of scaling paid campaigns with >$1M monthly budget responsibility. Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with attribution models. In-depth knowledge of Google Ads, Apple Search Ads, TikTok, and Facebook Ads, with hands-on media buying experience. Strong project management, prioritization, and execution skills. Exceptional attention to detail, problem-solving abilities, and an analytical mindset. Outstanding written and verbal communication skills. Strong background in data analytics and/or engineering is highly preferred.
Responsibilities:
Launch, manage, and optimize user acquisition and retargeting campaigns across Meta, TikTok, Snapchat, Google Ads, and Apple Search Ads. Conduct in-depth analysis of campaign performance to enhance ROI, subscriber rates, and growth. Design and implement testing strategies for creative performance, targeting, and channel efficiency. Collaborate with the Head of Acquisition to manage budget allocations and pacing. Partner with creative teams to develop new concepts and manage the creative pipeline.
