Director, CRO

Posted 5 months agoViewed

United States, CanadaFull-TimeMarketing Agency

Company:VaynerMedia LLC

Location:United States, Canada, EST, PST

Languages:English

Seniority level:Director, 7+ years

Experience:7+ years

Skills:

LeadershipSQLData AnalysisGoogle AnalyticsJiraCross-functional Team LeadershipMicrosoft ExcelMentoringA/B testing

Requirements:

7+ years of experience in conversion rate optimization, web analytics, or UX optimization. Hands-on expertise with A/B testing platforms (e.g., Optimizely, VWO, Adobe Target, Google Optimize). Proficiency in user behavior analysis tools (e.g., Hotjar, Crazy Egg). Proficiency in web analytics (Google Analytics). Strong analytical and quantitative skills, including statistics for experimentation. Excellent UX/UI sensibility and knowledge of e-commerce best practices. Proven leadership and communication skills. Entrepreneurial and hands-on mindset. Demonstrated ability to collaborate across departments. Results-oriented and data-driven.

Responsibilities:

Establish and refine CRO practice with standardized processes. Lead and execute CRO strategies for client websites. Analyze user behavior and conversion funnels. Collaborate with UX/UI designers and developers for test implementation. Work closely with cross-functional teams to align CRO efforts. Monitor and report on CRO performance for clients. Mentor and train team members as the CRO department grows. Stay at the forefront of conversion optimization trends and tools. Support business development by showcasing CRO capabilities.