SEO/GEO Manager

Strong proficiency in SEO tools (e.g., SEMrush, Screaming Frog, Google Search Console). Demonstrated ability to pull, transform and analyze large data sets using spreadsheets, dashboards, and data visualization tools. Experience optimizing for AI driven search strongly preferred. Working knowledge of structured data, schema markup, and basic HTML/CSS. Hands on experience managing, editing, and optimizing content in WordPress or similar CMS platforms. Understanding of plugin ecosystems, SEO related enhancements, and site performance considerations. Ability to synthesize data into actionable insights. Forward-thinking mindset with a passion for emerging search technologies. Excellent written and verbal communication skills. Strong attention to detail and organizational skills. Comfortable presenting complex SEO/GEO concepts to diverse audiences. Proven collaborator who works effectively across cross-functional teams.

Develop and execute comprehensive SEO strategies. Optimize on-page elements including metadata, headings, internal linking, schema markup, and content structure. Manage keyword research, intent mapping, and content recommendations. Monitor rankings, impressions, clickthrough rates, and other performance indicators. Implement optimization strategies for AI-driven search platforms and LLM-powered discovery. Ensure content is structured, authoritative, and context-rich for generative AI answers. Identify gaps and opportunities in AI search visibility. Pull, organize, and analyze data from analytics tools. Interpret data trends to drive decisions and uncover opportunities. Create dashboards and reports to communicate findings. Conduct ongoing competitive research. Identify competitive advantages and gaps in content and AI generated responses. Monitor industry and algorithm changes. Manage onsite updates and publish content using WordPress. Collaborate with designers, writers, and developers to implement SEO best practices. Perform technical checks including page speed audits and site health monitoring.