SEO/GEO Content Manager

Five or more years of experience in content strategy and SEO, with demonstrated success improving organic search performance for websites Proven track record of successfully implementing GEO strategies for a brand, with measurable improvements in AI assistant recommendations and visibility in generative search results Experience with AI writing tools and generative AI, with the ability to effectively guide AI systems to produce high-quality content while maintaining brand consistency Expert-level AI prompting and prompt engineering Strong understanding of both traditional SEO and emerging GEO practices Expertise in content auditing, gap analysis, and developing comprehensive content strategies based on user journeys and search intent Exceptional writing, researching and editing skills with ability to maintain consistent brand voice across various content formats and channels Data-driven strategist who can analyze content performance metrics and translate insights into actionable recommendations Strong project management skills to oversee multiple content initiatives simultaneously Collaborative team player who can effectively partner with cross-functional stakeholders

Architect and oversee the development of an editorial content strategy Develop and implement GEO optimization approaches for key landing pages Create content guidelines for AI-assisted creation Lead the revitalization of our blog with pillar content structure Act as a data-driven creative who taps into cultural moments and emerging trends Deliver strategic content reporting with actionable insights from performance analytics Partner cross-functionally with marketing, product, engineering and design teams Establish processes for ongoing optimization