SEO/ GEO Specialist

3–5+ years of professional SEO experience Proven results in technical SEO, content optimization, and digital PR/link building Proficiency in Screaming Frog, Google Search Console, Google Analytics (GA4), Google Tag Manager, SEMrush/Ahrefs Proficiency in AI optimization platforms Strong understanding of crawl budget, log file analysis, and structured data implementation Experience creating SEO-driven content outlines and collaborating with content teams Demonstrated ability to acquire high-quality backlinks through digital PR and outreach strategies Wordpress CMS and SEO plugin experience (preferred) Experience applying AI/ML tools (preferred) Familiarity with Python, SQL, or other scripting languages (preferred) Background in higher education, B2B, or other content-rich industries (preferred) Excellent communication skills Highly analytical, detail-oriented, and results-driven Strong project management skills

Execute advanced SEO strategies with AI-enhanced tools Conduct technical audits Perform crawl log analysis Implement and manage structured data (schema) Leverage AI-driven tools to optimize title tags, meta descriptions, and on-page content Develop SEO-informed content outlines and briefs Lead digital PR and link-building campaigns Conduct in-depth keyword research and clustering Monitor search trends, competitor movements, and AI search behaviors Manage Google Tag Manager containers