Web Marketing Manager

Proven track record of owning both the strategy and day-to-day operations of high-traffic, B2B SaaS marketing sites, including roadmap management and request prioritization. Demonstrated systems thinking and understanding of downstream impact. A progressive understanding of Webflow’s capabilities and limitations. A passion for CRO and SEO (including AEO/GEO), web analytics, personalization and UX strategy, with examples of measurable business impact on inbound/high-intent funnels. A strong POV on AEO/GEO and what we can realistically influence today, and experience using that POV to oversee strategy, audits and roadmaps rather than just execution. Experience managing AI-assisted SEO/AEO/GEO content creation, keyword targeting and competitive search strategies. Proficiency with tools including Webflow, Google Analytics, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Optimizely/Convert, Hotjar or similar. Solid Webflow design, development and management skills.

Own day-to-day website management and performance for DroneDeploy.com and related web properties. Own the end-to-end website growth strategy aligned with pipeline and revenue goals. Grow and optimize high-velocity inbound funnels. Design scalable web systems and act as a systems thinker for the web stack. Lead CRO programs and oversee AI-enabled SEO/AEO/GEO strategy. Use AI tools heavily to prototype ideas, troubleshoot issues and unblock yourself. Own the web priorities and roadmap. Partner with our Webflow design/development agency and internal design team. Align cross-functional stakeholders on web priorities, experiment learnings and technical roadmap. Partner deeply with Marketing Ops and RevOps to diagnose and solve issues. Monitor website health and performance dashboards and drive rapid resolution of issues.